ADAC

For the restructuring of ADAC Württemberg e.V. as modern mobility provider No. 1, a holistic retail campaign was developed, which can be consistently implemented on all communication media and POS furniture. Starting with the modular presentation system, which can be flexibly used at the POS, from windows to instore – depending on theme and season it can be applied variably. Iconic design element for a long-distance effect is the yellow CI frame.